How do you unite 100 senior leaders from across the globe around a shared vision – and make it feel like a moment, not a meeting? 

Flutter Entertainment brought together its most senior leaders from 12 countries for its inaugural Gamechangers Leadership Summit in Dublin. The brief: align global leadership around strategic priorities of sustainability, reputation, and growth – and create the kind of connection that outlasts the event itself. 

Our Approach

We designed and delivered the full experience from first touchpoint to final session. Every detail from invitations onwards was shaped to reflect Flutter’s values and reinforce what the summit was for. 

Across three days, we orchestrated 12 content sessions delivered by 35 speakers, each built around Flutter’s core growth pillars. Alongside the business programme, we created deliberate space for meaningful cross-regional networking to enable critical relationship building across teams and brands. 

Immersive branding and end-to-end production kept leaders engaged and grounded in the company’s mission throughout. 

Impact

  • 100 senior leaders from 12 countries united around Flutter’s priorities 
  • 3 days, 35 speakers, 12 content sessions 
  • Stronger global leadership network built across brands and regions 
  • Leaders left energised and ready to drive the business forward