BT Digital needed to embed a new set of leadership standards across their entire digital workforce, then equip 600 leaders with the skills to bring them to life in their teams.
Our Approach
We started with storytelling. Rather than a standard launch deck or leadership toolkit, we created a six-episode comedy film series following six friends in a house-share – each with different backgrounds, values and ways of seeing the world. The standards weren’t explained. They were lived. The format made the messages genuinely memorable, and the films spread organically across the organisation episodes were shared virally before the next ones had even launched, creating real demand.
With awareness built, we shifted focus to the 600 leaders who needed to go deeper. We designed and delivered immersive experiential learning roadshows across the UK, rooted in real-world situations leaders actually face. Detailed facilitation materials, leader guides and learning journals extended the experience beyond the room and into BT’s own digital resource hub.
Impact
- Viral sharing of film episodes created demand and momentum – even before the programme had fully launched
- 600 leaders developed behaviours and skills aligned with BT’s digital transformation goals
- A strong leadership community built through a genuinely shared experience
- Sustainable organisational impact delivered within six weeks
- Programme earmarked for expansion across BT Group
