Celebrating A World Of Shining Stars
Hair and beauty icon, Wella, has a global team of Educators that support customers around the globe. They work hard, play hard and inspire a flamboyant world of stylish Wella users. To celebrate their achievements we invited the entire team to Gift.Ed, a live TV-style online recognition show hosted by Wella leaders.
Like the Grammy awards, but here our audience were also the participants and the winners! We welcomed colleagues from over 40 countries and made it inclusive with multilingual translation and an internationally-friendly start time. The programme began with the CEO giving context and sharing her thanks to the team. Then award nominees waited in a ‘green room’ whilst each award shortlist was called out. When the winners were announced we saw their authentic reactions and we surprised them with prizes and heartfelt messages from their managers.
We achieved significant global impact for less than a local programme budget.
- Creative concepts
- Programme design
- Digital content planning and creation
- Video content planning and creation
- On-line hosting and digital production