Bolt’s 2021 operating principles felt disconnected, and were based on leadership assumptions rather than employee reality and need. Bolt conducted comprehensive employee listening across the organisation through management sessions, focus groups, company-wide surveys, and feedback workshops. Bolt needed Powered by Humans to:
- Analyse the survey data to identify what truly resonated with the diverse workforce
- Guide in defining new principles to drive performance
- Create a concept to launch at the annual conference, putting people at the centre of the process
Our Approach
- Powered by Humans analysed survey data to identify key themes and uncover the gap between leadership assumptions and workforce reality.
- With new principles defined through this employee-centred process, we developed a creative concept for a 90-second hype video to launch at their annual conference, showcasing the behind-the-scenes feedback process and positioning the principles as “Made by the people, for the people.”
The integrated approach demonstrated:
Authentic launch impact: The hype video generated genuine excitement and ownership before the principles were revealed, highlighting the genuine employee-centred process used, from voices used to shape the principles to their creative storytelling to launch them.
Cultural shift: Transformed potential scepticism about “another set of corporate principles” into anticipation and ownership.