HSBC UK wanted colleagues to understand and engage with their partnership with housing charity Shelter. The challenge: turn an important but easy-to-ignore corporate commitment into something people actually felt.
Our Approach
We started by exploring the physical space in HSBC’s atrium – how colleagues used it, how both brands could show up together meaningfully, and what stories already existed that could do the heavy lifting. From there, we built an experience with a clear narrative and a call to action.
The result was a striking installation set beneath a canopy echoing the Shelter logo. Rather than facts and figures, we told individual stories – real calls made to Shelter by people in genuine need, played through a series of suspended audio cubes. Visitors were immersed in the human reality of the work, and the difference that HSBC and Shelter are making together.
The experience also gave colleagues somewhere to go next – signing up to volunteer, donate, and get more involved in the partnership.
Impact
- Emotional resonance and pride-building among colleagues
- Volunteer sign-ups and donations generated directly from the installation
- Clear understanding of how HSBC and Shelter are creating real change together