Ferring Pharmaceuticals needed their leaders to feel personally accountable for delivering the company strategy.
Our Approach
We designed and delivered Ferring’s first ever global leadership event – a three-day programme broadcast live from a TV studio in Switzerland, reaching 500 leaders across multiple regions and time zones. The theme, Leadership Starts With You, was the operating principle for everything we built – every session, every workshop, every moment of the programme carried a clear accountability imperative.
Executive-led sessions set the strategic context. Hands-on workshops pushed leaders to work through what it meant for them specifically. User-generated video content, gathered from colleagues around the globe, brought the human reality of the strategy to life. And deliberate community-building moments ensured leaders left feeling connected and informed.
Impact
- 500 global leaders reached across a three-day live broadcast
- More than 80% left with specific, defined actions to apply in their own area of responsibility
- Ferring’s first ever global virtual leadership event – delivered from a live TV studio