Up close with safer gambling

Flutter UK&I needed to cut through communication overload to drive attendance to their safer gambling event. 

Powered By Humans approach

We designed “Up Close: Play Well Live”, a human-centred campaign with:

  • Distinctive branding linking to safer gambling 
  • Multi-phase rollout to build curiosity 
  • Augmented Reality CEO messages for visible leadership support
  • Employee and customer stories to show real-world impact 

Impact

  • Event registration and engagement significantly increased 
  • Employees clearly understood the importance of safer gambling