Launching a new partnership

HSBC UK wanted colleagues to understand and engage with their partnership with SHELTER. 

Powered By Humans approach

  • Design and installation of an immersive experience which brought to life the stories of SHELTER patrons 
  • Used audio cubes with as-real recorded calls to show impact 
  • Included clear call-to-action and opportunities for colleagues to get involved 

Impact

  • Emotional resonance and pride-building, volunteer signups and donations 
  • Clear understanding of how HSBC and SHELTER create positive change