Wella’s network of Educators is the heartbeat of the brand. They work across the globe inspiring stylists and customers every day. When it came to celebrating their achievements, a standard awards email wasn’t going to cut it.
Our Approach
We created Gift.Ed – a live, TV-style online recognition show hosted by Wella’s own leaders. Think Grammy Awards, but where the audience and the winners are one and the same.
Every detail was designed for genuine inclusivity: multilingual translation, an internationally-friendly broadcast time, and a format that put real human moments at the centre. The CEO opened the show with personal thanks to the team. Nominees waited in a virtual green room while shortlists were read out – and when winners were announced, their unscripted reactions said everything. Each winner was surprised with prizes and heartfelt messages from their managers.
The result was a global celebration that felt intimate, authentic and genuinely joyful – delivered for less than the cost of a local programme.
Impact
- Colleagues from 40+ countries brought together in a single shared moment
- Authentic, unscripted reactions that made the recognition real
- Global reach achieved on a local programme budget
- A new recognition format that put people – not production – at the heart