Unleashing The Power Of Humans

At Powered By Humans, we believe that brands become great from the inside out. Through insight, strategy and creativity we work with brands to give their employees the same great experiences as their consumers or clients.

From talent attraction to business change, Powered by Humans delivers campaigns and experiences that change behaviours, grow brand advocacy, and help drive a positive business culture.

Too many businesses still underestimate the power of their employees. They often reserve the best insights, strategies, and ‘big idea’ creativity for customer-focused brand communications, neglecting the potential impact of investing in their internal communications and employee engagement.

We’re on a mission to change that. 

It's time for businesses to start seeing their employees as the powerful and valuable assets they are. As Richard Branson famously said, “Employees come first. If you take care of your employees, they will take care of your business.”

Taking care of your employees isn’t simply a fruit bowl in the kitchen and finishing at 4pm on a Friday, as nice as those gestures are. To unleash the power of humans, you need to make human connections. Powered by Humans achieves this by implementing marketing and advertising practices, creative storytelling, and innovative internal communications techniques and practices.

Insight, strategy, and creativity underpin everything we do.

Insight

Every piece of work starts by gaining insight. Using tools like surveys, polls, focus groups or one-on-one conversations we can understand the wants and needs of your employees. This insight then helps brands tailor internal communications to meet employees' specific needs. 

Our practitioners understand the challenges businesses face when investing and delivering effective internal programmes. We see businesses at loose ends as to how they can engage and inspire their teams. At the end of day, you know your business and your colleagues better than us, so we work closely to ensure our insights are as accurate as possible.

Strategy

Strategy is crucial for delivering an effective employee experience. Our strategies consider channels, audience, accessibility and inclusion, short and long term gains, and success metrics, using our in-house tools, Metric and Cycle. By developing a comprehensive plan, based on insight, brands can ensure their internal communications are aligned with the overall business objectives. This can include setting specific employee engagement goals and measuring internal communications initiatives' success.

One way to do this is by creating strategies, campaigns and experiences that are equitable for all; ensuring all employees feel valued, respected, and included in a company's decision-making process. Creating a culture of equity can increase employee engagement and foster a positive work life.

Creativity

Creativity is essential for making internal communications more engaging and enhancing the employee experience. At Powered by Humans we understand the importance that ‘big idea’ creativity has when it comes to creating communications, experiences and campaigns that truly engage, inspire and motivate people. Our teams are also tuned into the latest technology and constantly looking to create or find innovative ways to communicate with different audiences within companies.

Using these techniques, we create compelling employee experiences that help brands build stronger connections between employees. This not only creates a more engaging workplace, it is also truly valuable to the business.

At Powered By Humans, our goal is to help you build stronger connections with your employees. If you’d like to know more, please click here.