BT Digital needed to launch and embed new leadership standards across their 5,000-strong team, then upskill the 600 leaders responsible for bringing them to life.
Powered By Humans approach
- Developed a six-episode film series introducing the leadership standards through six friends in a house-share, each with different backgrounds and values, using real comedy to make the messages stick
- Rolled out the films across the whole organisation to build awareness and emotional connection to the standards
- Co-created and delivered immersive experiential learning roadshows to upskill 600 leaders across the UK
- Provided detailed leader guides, facilitation materials, and learning journals aligned with BT’s digital resource hub for continued development
Impact
- Viral sharing across the organisation and demand for further episodes
- Plans to expand the programme across BT Group
- Leaders developed the behaviours and skills aligned with digital transformation goals
- Sustainable organisational impact achieved within six weeks
