Leverage Hyper-Personalisation to Create More Meaningful Engagement in 2025

One of the key focus points for the year ahead is hyper-personalisation. AI is proving to be a driving force in making this a manageable reality for many. Here’s how AI can help IC teams unlock insights and deliver hyper-personalised content that resonates.

Implementing Hyper-Personalisation in Internal Communications

Hyper-personalisation takes employee engagement to the next level by delivering the right message to the right person at the right time. Some ways this can be activated are:

Dynamic Newsfeeds 

Just as Netflix recommends shows based on viewing history, internal platforms can leverage AI to create personalised newsfeeds. For example, an intranet could deliver updates on projects, learning opportunities, or leadership messages relevant to each employee’s role and interests.

Personalised Email Campaigns 

Use tools like Campaign Monitor or Poppulo to automate email campaigns with dynamic content blocks. For instance, an engineer might receive updates on technical innovation, while a marketing manager gets news about brand campaigns, all within the same email template.

AI-Powered Chatbots 

Deploy AI chatbots to provide employees with instant answers to FAQs, personalised onboarding guidance, or even mental health resources based on their individual needs. For example, Salesforce’s AI bot ‘Ask Concierge’ provides employees with easier access to company information and help when they need it

Interactive Content 

Create personalised interactive experiences, such as quizzes or feedback tools, that adapt based on employee responses. For instance, after completing a brief quiz, an employee could receive tailored recommendations for career development or well-being programs.

Real-Time Translation and Accessibility 

For global organisations, AI tools like DeepL or Microsoft Translator can provide real-time translations of internal communications, ensuring every message resonates in the recipient’s preferred language. Similarly, AI-driven accessibility tools can personalise content for visually or hearing-impaired employees.

Notably, Unilever has reportedly used AI to segment their global workforce by role and location, delivering hyper-relevant training and development content to each group. As a result, they saw a significant uplift in engagement metrics.

AI is no longer a futuristic concept, it’s a powerful tool that IC teams can use to build a deeper understanding of their audiences, and by embracing hyper-personalisation, you can ensure that your communications not only inform but inspire, creating a more connected and engaged workforce for 2025 and beyond.