Waking Up Marketeers To Innovation

We inspired 250 global Pharmaceutical marketing leaders to INNOVATE, through questioning norms and switching off their autopilot. 

We took participants on a journey to 1) build awareness of their autopilot, 2) wake them up to new ideas and 3) upskill with new tools and ways of thinking.  

• Designed a concept and programme rich in experiences, light in presentation
• Worked with external experts to generate insight
• Worked with a global steering group to execute
• Designed learning sessions with specific outcomes
• Designed a 3-space environment for thinking, learning and sharing
• Delivered a campaign around the core activation to embed learning