ALIGNING 300 LEADERS AS ONE

Bringing 300 leaders from across the business together to launch the 2024 business priorities and embed them via a series of unique content sessions.   

We brought 300 leaders from across the Flutter UK&I business division (consisting of BetFair, PaddyPower, Sky Betting and Gaming and Tombola) together for a one-day event in Manchester to kick off 2024 and launch the business priorities for the next 12 months.

As the brands align as ONE under Flutter UK&I, it was critical to business success to communicate the new group vision, values and business priorities and  bring the priorities to life, embedding them with the leadership teams to enable them to feel informed and empowered to deliver the priorities throughout 2024. We worked with the client teams to create a series of engaging and immersive sessions, allowing for a deeper understanding of each priority, their significance to the business objectives, how they aligned with the vision and values, and their overall importance to drive success. 

Key takeaways:

• Effectively united 300 Leaders from across 4 countries as ONE 
• 95% of attendees agreed they clearly understood the business priorities and felt empowered to deliver on the priorities for their business area.
• Delivered in a tight six-week time frame from brief to execution.